How to Rank Higher on Google
It is a dream of every website owner to be on top of Google search and other search engines all the time. Even though everyone having a website thinks in this way, surprisingly, it is not easy for a website to be on top of Google search all the time.
For any website to rank higher on Google search, there are a number of factors which needs to be taken into consideration. This article will uncover Search Engine Optimization (SEO) tips which if followed will help your website to rank high on Google search most of the time.
You might be wondering as to why ranking so high on Google search is a thing which should be taken into greater consideration. For the success of any website, it depends on traffic, which is the number of visitors to your website. These visitors could be coming to your website for different purposes.
The majority of traffic for most of the website comes from Google search, which has billions of websites and web pages, which means it is not easy to rank high on Google search. The following are tips which could help taking your website on top.
1. Focus on-page SEO
The first step and an easiest way to have a share on Google top search is by focusing much of your time in optimizing your web pages. Once you are successful in optimizing your web pages, the results could be seen quickly. You might be wondering as to what this web page optimization is all about.
When we say, you should optimize the web pages, it means that your web page should have good headings, good content, page titles and image attributes among others.
Make sure each and every web page has unique content which is at least 500 words. Make sure meta titles have unique key words and this applies to meta descriptions.
2. Make your Web pages crawable
Make sure that your technical SEO is good. This involves designing your pages in a such a way that Google can find and crawl your pages easily.
When crawling a web page, Google crawlers allocate specific time on it, so when it is having troubles in crawling your pages, it will have to reschedule in the near future. When designing your web pages, make sure that all the pages are optimized and secure. Make sure also that all the pages do not take much time to load.
Avoid putting too many images on a single page which would increase the loading time. Make sure all the links are properly put and works. Make sure your pages have HTTPS, which makes the page viewers to have their information secured.
Make sure your pages have good navigation, which will enable viewers or visitors to easily find the information which they want and this will help you reduce bounce rate which has a negative impact on Google ranking. Make sure you test each and every page to check page loading time, which will help you reduce the bouncing rate too.
3. Focus on creating unique content
Creating a unique content is strictly recommended if you want your pages to rank so high on Google search. Having a thin content which is caused by writing plagiarized content, key word stuffing, low word content just to mention a few, will result in your web pages not to be on top on Google search since Google punish websites having thin content.
Writing unique content makes your web page visitors to be sharing your content on different platforms and also some will be willing to include your web page link in their articles which help you to create an incoming links which will help you to rank high on Google search.
4. Make use of or Include Latent Sematic Indexing (LSI)
This involves using phrases which Google search engine and other search engine like Bing, Yahoo search among others, can use to understand your pages much better on the content of your page. There are a lot of free online tools which you can use to generate unique key words and phrases which will help your page rank higher on Google search and other search engines.
5. Credibility
When writing content, make sure that you write content which shows level of expertise and this will make the visitors to be confident that the content which they are viewing is written by a trustworthy person and this will make them spend more time on your website and this will send a good signal to Google for higher ranking.
6. Create a Google My Business Profile
Creating Google my Business helps you to have more local visitors, which in turn help you rank higher on Google search. It also helps you to create a backlinks which helps your website to perform better on Google search.
7. Create Backlinks
Backlinks are very important for your website to rank higher on Google search, as it tells Google that a lot of people are finding your website or web page helpful. There are a lot of websites where you can sign up and create a backlink.
Some of them are, hubpages.com, yahoo.com, pinintrest, Tumblr.com just to mention a few. You can also participate in free questions and answers site which allows you to create a do follow backlink on their answer box.
You can also write a guest blog on other people's websites and include a link pointing to your website.
In conclusion, this article has taken a look at some ways which, if followed, will help your website or web page rank higher on Google search and other search engines which will result your website having more web visitors.